DP World launches e-commerce platform and opens a new digital trade corridor

  • DUBUY.com brings efficient, reliable B2B eCommerce to Africa

  • Enables market access for local and international companies

  • Fulfilment through DP World’s global ports and logistics network

Trade enabler DP World is set to launch DUBUY.com, a global wholesale e-commerce platform, in Ethiopia. This initiative follows the signing of a Memorandum of Understanding between DP World and the Ethiopian Ministry of Transport to explore the potential of developing logistics infrastructure and the provision of end to end logistics services along the Berbera to Addis Ababa Corridor to unlock major economic benefits for Ethiopia.

DUBUY.com is an online marketplace that will help to unlock access to global markets for small and medium-sized Ethiopian enterprises, with fulfilment through DP World’s worldwide ports and logistics network. The platform also enables global companies to find and serve new trading partners in Africa, opening access to fast growing markets on the continent.

DUBUY.com began operations in Rwanda with plans for rapid expansion across Africa and beyond. Ethiopia is the second largest market in Africa by population size and its rapidly growing economy means there is an ever-increasing demand for imports and exports.

Online marketplaces are a significant opportunity for economic growth in Africa, which today accounts for less than 0.5 percent of global e-commerce according to the United Nations Conference on Development and Trade. The combination of DUBUY.com with DP World’s physical logistics infrastructure and data-driven logistics solutions will solve some of the key challenges to the growth of e-commerce on the continent, including reliable fulfilment, secure financial transactions, and the movement of goods.

Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World , said: “People and companies everywhere are turning to technology to fuel their post-pandemic recovery and improve access to global trade. DUBUY.com represents a new model of trade in Africa, designed to strengthen its existing potential and open businesses and markets organically by enabling trade and supplying innovation. This technology allows home grown businesses to become international manufacturers and exporters by linking them with new markets in Africa and the rest of the world.”

The DUBUY.com platform offers a one-stop-shop, ensuring all transactions on the site are secure, from onboarding only trusted suppliers through to integrating leading payment service providers. There are pre-negotiated, heavily discounted shipping tariffs in place, with regular console boxes moving between origin and destination with guaranteed transit times and incentivised shipping costs. The shipping methods are also customized according to the scale of each transaction and the urgency of shipments. This all adds up to create a platform which is agile, responsive and will enable Ethiopian entrepreneurs to fully benefit from the advantages of increased access to world markets.

Dubuy.com wants to emulate Alibaba’s success.

They want to use this as a feeder to their port facilities. Factories/Sellers will be forced to ship only through DP World sanctioned logistics service providers who will in turn be feeding their ports.


DP World launches e-commerce platform in Tanzania

DAR ES SALAAM, 4 hours, 35 minutes ago

DP World, a world leader in global supply chain solutions, has announced the launch of its wholesale e-commerce platform DUBUY.com in Tanzania.

The online marketplace will give Tanzanian businesses better access to international markets. It will also provide a more secure and reliable supply chain, through DP World’s worldwide ports and logistics network.

The new platform enables Tanzanian businesses to buy wholesale products across a variety of categories both domestically and abroad. DUBUY.com offers users a unique combination of advanced technology and DP World physical infrastructure – which includes the Port of Berbera in Somaliland – to solve several key challenges facing the growth of e-commerce in Africa.

This includes reliable fulfilment, secure financial transactions, and safe movement of goods.

Expansion of DUBUY.com

This latest expansion of DUBUY.com follows launches in Kenya and Rwanda last year, which created an online business community of more than 1,500 active merchants.

The move into Tanzania demonstrates DUBUY.com’s commitment to creating a strategic trading gateway into East Africa by working in partnership with the Chamber of Commerce.

Speaking on the launch, Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World said: “Dubuy.com presents an opportunity for homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world. We are thrilled to continue our expansion into East Africa with our launch in Tanzania, a key strategic market given its rapidly growing economy and under-served e-commerce marketplace. It is our hope that access to these new digital tools will enable local businesses to prosper.”

Adapting to the changing market

Paul Koyi, President of Tanzania Chambers of Commerce, said: “Tanzania’s Development Vision for 2025 is to have a strong, diversified, resilient and competitive economy, one which is easily and confidently able to adapt to the changing market and technological conditions of the regional and global economy. We know that exciting opportunities such as those provided by our strategic partnerships with DP World and DUBUY.com will help us drive this vision forward.

“Further, it will allow us to increase our country’s trading connectivity, build an easy access market for Tanzanian entrepreneurs, and help us secure long-term, sustainable growth. With our local expertise, and DP World’s global footprint and influence, we have a bright and prosperous future as part of a global market ahead of us."–